Results of search for 'ccl=an:45162' › Biblioteca CESA catalog

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		Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.] \| Universidad Del Rosario. Facultad de Administración. Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez. by Schmitt, Bernd [autor.] \| Torrente Martínez, Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala. by Solomon, Michael R [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: Edición 7.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ... Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler and Gary Armstrong. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p. Place hold Request article Add to cart (remove)
		Microeconomía y conducta / Robert H. Frank ; traducción Esther Rabasco, Luis Toharia. by Frank, Robert H [autor.] \| Navarro, Ana [editor] \| Rabasco Espariz, María Esther [traductor] \| Toharia Cortés Luis, 1951- [traductor]. Edition: 5a. edition / editora Ana Navarro.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m. Place hold Request article Add to cart (remove)
		La arqueología del saber / Michel Foucault ; traducción de Aurelio Garzón del Camino. by Foucault, Michel, 1926-1984 [autor.]. Edition: 23a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: México : Siglo Veintiuno Editores, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 121 / F762a 2007. Place hold Request article Add to cart (remove)
		Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / por Marc Gobe ; prefacio de Sergio Zyman ex director de Marketing de Coca Cola. by Gobe, Marc [autor] \| Zyman, Sergio. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Divine EGG, Centro de Estudios en Ciencias de la Comunicación, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / G574b, ... Place hold Request article Add to cart (remove)
		Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino. by Zaltman, Gerald, 1938- [autor.] \| Merino, María Isabel [traductor]. Series: Empresa activa Urano \| Nuevos paradigmas UranoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ... Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán. by Underhill, Paco [autor.] \| García Bertrán, Ana [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ... Place hold Request article Add to cart (remove)
		El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos. by Rapaille, Clotaire [autor.] \| Racamán Santos, Bernardo [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] \| Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ... Place hold Request article Add to cart (remove)
		Consumer behavior : buying, having and being / Michael R Solomon. by Solomon, Michael R [autor.]. Edition: Eighth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes. by Vollmer, Christopher [autor.] \| Espinosa Cervantes, Yolanda [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n. Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ... Place hold Request article Add to cart (remove)
		Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by Thaler, Richard H, 1945- [autor.] \| Sunstein, Cass R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Haven, CO : Yale University Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.019 / T365n. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban. by Alonso Rivas, Javier [autor.] \| Grande Esteban, Ildefonso. Edition: 6a. edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / A454c, ... Place hold Request article Add to cart (remove)
		Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina. by Rufín Moreno, Ramón [autor.] \| Medina Molina, Cayetano. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R926m. Place hold Request article Add to cart (remove)
		Sensory evaluation practices / Herbert Stone and Joel L Sidel. by Stone, Herbert [autor.] \| Sidel, Joel L. Series: Food science and technology international seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Elsevier Academic Press, 2004Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 664.072 / S877s. Place hold Request article Add to cart (remove)

		Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.] \| Universidad Del Rosario. Facultad de Administración. Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez. by Schmitt, Bernd [autor.] \| Torrente Martínez, Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala. by Solomon, Michael R [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: Edición 7.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ... Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler and Gary Armstrong. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p. Place hold Request article Add to cart (remove)
		Microeconomía y conducta / Robert H. Frank ; traducción Esther Rabasco, Luis Toharia. by Frank, Robert H [autor.] \| Navarro, Ana [editor] \| Rabasco Espariz, María Esther [traductor] \| Toharia Cortés Luis, 1951- [traductor]. Edition: 5a. edition / editora Ana Navarro.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m. Place hold Request article Add to cart (remove)
		La arqueología del saber / Michel Foucault ; traducción de Aurelio Garzón del Camino. by Foucault, Michel, 1926-1984 [autor.]. Edition: 23a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: México : Siglo Veintiuno Editores, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 121 / F762a 2007. Place hold Request article Add to cart (remove)
		Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / por Marc Gobe ; prefacio de Sergio Zyman ex director de Marketing de Coca Cola. by Gobe, Marc [autor] \| Zyman, Sergio. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Divine EGG, Centro de Estudios en Ciencias de la Comunicación, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / G574b, ... Place hold Request article Add to cart (remove)
		Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino. by Zaltman, Gerald, 1938- [autor.] \| Merino, María Isabel [traductor]. Series: Empresa activa Urano \| Nuevos paradigmas UranoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ... Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán. by Underhill, Paco [autor.] \| García Bertrán, Ana [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ... Place hold Request article Add to cart (remove)
		El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos. by Rapaille, Clotaire [autor.] \| Racamán Santos, Bernardo [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] \| Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ... Place hold Request article Add to cart (remove)
		Consumer behavior : buying, having and being / Michael R Solomon. by Solomon, Michael R [autor.]. Edition: Eighth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes. by Vollmer, Christopher [autor.] \| Espinosa Cervantes, Yolanda [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n. Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ... Place hold Request article Add to cart (remove)
		Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by Thaler, Richard H, 1945- [autor.] \| Sunstein, Cass R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Haven, CO : Yale University Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.019 / T365n. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban. by Alonso Rivas, Javier [autor.] \| Grande Esteban, Ildefonso. Edition: 6a. edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / A454c, ... Place hold Request article Add to cart (remove)
		Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina. by Rufín Moreno, Ramón [autor.] \| Medina Molina, Cayetano. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R926m. Place hold Request article Add to cart (remove)
		Sensory evaluation practices / Herbert Stone and Joel L Sidel. by Stone, Herbert [autor.] \| Sidel, Joel L. Series: Food science and technology international seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Elsevier Academic Press, 2004Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 664.072 / S877s. Place hold Request article Add to cart (remove)

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