Results of search for 'ccl=Provider:McGraw-Hill, and su-to:Mercadeo and su-to:Mercadeo'

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		Marketing con ingenio / Jeff Slutsky. by Slutsky, Jeff [autor.] \| Slutsky, Marc. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634m. Place hold Request article Add to cart (remove)
		Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica Roberto Rosero Hinestroza. by Jany Castro, José Nicolás [autor.] \| Rosero Hinestroza, Roberto [revisión]. Edition: Editora Martha Edna Suárez R.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M Juran. by Juran, J. M [autor.] \| Gryna, Frank M. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / J915a. Place hold Request article Add to cart (remove)
		Evaluación de proyectos : análisis y administración del riesgo / Gabriel Baca Urbina. by Baca Urbina, Gabriel [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / B116e. Place hold Request article Add to cart (remove)
		La sexta generación del marketing : el síndrome del camaguro / Francisco Alberto Madia de Souza. by Madia de Souza, Francisco Alberto [autor.] \| Villamizar, German [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M182s. Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		Marketing research / Peter M. Chisnall. by Chisnall, Peter M [autor.]. Series: The McGraw\Hill marketing seriesEdition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Ch542m. Place hold Request article Add to cart (remove)
		Product plus : how product + service = competitive advantage / Christopher Lovelock. by Lovelock, Christopher H [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez. by Loudon, David L [autor.] \| Della Bitta, Albert J [coautor] \| Rosas Sánchez, Rosa María [traductor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L886c, ... Place hold Request article Add to cart (remove)
		Promocion en Marketing : Breve diccionario enciclopedico / Jose Ramon Sanchez Guzman. by Sanchez Guzman, Jose Ramon [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S211p. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca. by Lambin, Jean-Jacques [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m. Place hold Request article Add to cart (remove)
		Reingeniería de ventas : (basada en el cliente) / Mark Blessington, Bill O'connell ; tradución Magaly Bernal Osorio, Leonardo Cano ; revisión técnica Roberto Rosero Hinestroza. by Blessington, Mark [autor.] \| Bernal Osorio, Magaly [traductor] \| Cano, Leonardo [traductor] \| O'connell, Bill. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / B647r. Place hold Request article Add to cart (remove)
		Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by Lambin, Jean-Jacques [autor.] \| Lado, Nora [traductor] \| Rivera, Jaime [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / L224c, ... Place hold Request article Add to cart (remove)
		Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther ; traducción Octavio Posada Salazar, María Victoria Mejía Duque. by Walther, George R [autor.] \| Mejía Duque, María Victoria [traductor] \| Posada Salazar, Octavio [traductor] \| Rodríguez A., Luz M [editor]. Edition: Editora Luz M. Rodríguez A.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W237m. Place hold Request article Add to cart (remove)
		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Teoría de los precios y aplicaciones / B. Peter Pashigian. by Pashigian, B. Peter [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 330.1 / P277t, ... Place hold Request article Add to cart (remove)
		El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ... Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Douglas, Susan P. - Craig, C. Samuel [coautor]. Series: McGraw-Hill en MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g. Place hold Request article Add to cart (remove)

		Marketing con ingenio / Jeff Slutsky. by Slutsky, Jeff [autor.] \| Slutsky, Marc. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634m. Place hold Request article Add to cart (remove)
		Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica Roberto Rosero Hinestroza. by Jany Castro, José Nicolás [autor.] \| Rosero Hinestroza, Roberto [revisión]. Edition: Editora Martha Edna Suárez R.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M Juran. by Juran, J. M [autor.] \| Gryna, Frank M. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / J915a. Place hold Request article Add to cart (remove)
		Evaluación de proyectos : análisis y administración del riesgo / Gabriel Baca Urbina. by Baca Urbina, Gabriel [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / B116e. Place hold Request article Add to cart (remove)
		La sexta generación del marketing : el síndrome del camaguro / Francisco Alberto Madia de Souza. by Madia de Souza, Francisco Alberto [autor.] \| Villamizar, German [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M182s. Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		Marketing research / Peter M. Chisnall. by Chisnall, Peter M [autor.]. Series: The McGraw\Hill marketing seriesEdition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Ch542m. Place hold Request article Add to cart (remove)
		Product plus : how product + service = competitive advantage / Christopher Lovelock. by Lovelock, Christopher H [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez. by Loudon, David L [autor.] \| Della Bitta, Albert J [coautor] \| Rosas Sánchez, Rosa María [traductor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L886c, ... Place hold Request article Add to cart (remove)
		Promocion en Marketing : Breve diccionario enciclopedico / Jose Ramon Sanchez Guzman. by Sanchez Guzman, Jose Ramon [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S211p. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca. by Lambin, Jean-Jacques [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m. Place hold Request article Add to cart (remove)
		Reingeniería de ventas : (basada en el cliente) / Mark Blessington, Bill O'connell ; tradución Magaly Bernal Osorio, Leonardo Cano ; revisión técnica Roberto Rosero Hinestroza. by Blessington, Mark [autor.] \| Bernal Osorio, Magaly [traductor] \| Cano, Leonardo [traductor] \| O'connell, Bill. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / B647r. Place hold Request article Add to cart (remove)
		Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by Lambin, Jean-Jacques [autor.] \| Lado, Nora [traductor] \| Rivera, Jaime [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / L224c, ... Place hold Request article Add to cart (remove)
		Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther ; traducción Octavio Posada Salazar, María Victoria Mejía Duque. by Walther, George R [autor.] \| Mejía Duque, María Victoria [traductor] \| Posada Salazar, Octavio [traductor] \| Rodríguez A., Luz M [editor]. Edition: Editora Luz M. Rodríguez A.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W237m. Place hold Request article Add to cart (remove)
		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Teoría de los precios y aplicaciones / B. Peter Pashigian. by Pashigian, B. Peter [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 330.1 / P277t, ... Place hold Request article Add to cart (remove)
		El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ... Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Douglas, Susan P. - Craig, C. Samuel [coautor]. Series: McGraw-Hill en MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g. Place hold Request article Add to cart (remove)

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