Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica Roberto Rosero Hinestroza.
Material type:
TextLanguage: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1994Edition: Editora Martha Edna Suárez RDescription: xiv, 265 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9586002292Subject(s): Entrevistas | Mercadeo | Mercadeo -- Investigaciones | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83
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