Results of search for 'ccl=pl:"Bogotá : " and location:1 and itype:BK and su-to:Mercadeo'

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		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Albrecht, Karl [autor.] \| Bradford, Lawrence J \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		Marketing de servicios : conceptos y estrategias / Marcos Enrique Nogueira Cobra. by Cobra, Marcos Enrique Nogueira [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraww\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / C652m. Place hold Request article Add to cart (remove)
		Como gerenciar la comunicación corporativa : pautas para la acción / Marie Jennings, David Churchill ; traducción Eduardo Calado Noguera ; revisión técnico Humberto Serna Gómez. by Jennings, Marie [autor.] \| Calado Noguera, Eduardo [traductor] \| Churchill, David \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / J544c. Place hold Request article Add to cart (remove)
		El libro del año en mercadeo : los mejores artículos de el Quarterly Review of Marketing / Michael J. Thomas, Norman E. Waite ; traducción de Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Thomas, Michael J [autor.] \| Waite, Norman E \| Villamizar Herrera, Jesús [traductor] \| Serna Gómez, Humberto [revisor técnico .]. Series: : Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T459l 1991, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		Dirección por servicio : la otra calidad / Joan Ginebra, Rafael Arana de la Garza. by Ginebra Torra, Juan, 1930- [autor.] \| Arana de la Garza, Rafael. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G492d. Place hold Request article Add to cart (remove)
		Mercadeo de servicios : un nuevo enfoque : del operativo al perceptivo / Donald W. Cowell ; traducción de Jesús Villamizar Herrera. by Cowell, Donald W. - Villamizar Herrera, Jesús [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C874m. Place hold Request article Add to cart (remove)
		Como anticiparse a su competencia / Ian Gordon ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez. by Gordon, Ian [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G662c. Place hold Request article Add to cart (remove)
		Imágen corporativa : cómo crearla y proyectarla / Thomas F. Garbett ; traducción Teresa Nino Torres ; asesoría y revisión técnica Humberto Serna Gómez. by Garbett, Thomas F [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G213i. Place hold Request article Add to cart (remove)
		Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Nino Torres ; asesoría y revisión Humberto Serna Gómez. by Ennew, Christine [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto [revisión] \| Watkins [traductor] \| Wright, Mike. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E591m. Place hold Request article Add to cart (remove)
		Estrategia internacional : más allá de la exportación / José Carlos Jarillo, Jon I. Martínez Echezárraga. by Jarillo Mossi, José Carlos [autor.] \| Martínez Echezárraga, Jon I. Series: Serie McGraw\Hill. Comercio internacional ; t.3Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / J37e. Place hold Request article Add to cart (remove)
		Crecimiento empresarial : claves exitosas para compañías en expansion / Guy E. Weismantel. by Weismantel, Guy E [autor.] \| Kisling, Walter. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / W426c. Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		Mercadeo corporativo : el servicio al cliente interno, equipos de mejoramiento continuo / Humberto Serna Gómez. by Serna Gómez, Humberto [autor.]. Series: Colección manuales prácticos para gerentesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / S486m. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean\Jacques Lambin ; translator Alejandro Molla Descals, Salvador Miquel Peris. by Lambin, Jean-Jacques [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer ... [y otros] ; traducción Nelson Buitrago Gómez ; revisión técnica Fabio Villegas Orrego. by Meyer, Warren G [autor.] \| Buitrago Gómez, Nelson [traductor] \| Villegas Orrego, Fabio [revisión]. Edition: 8a. edition ; Editor Guillermo E. Mora G.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / M613m. Place hold Request article Add to cart (remove)
		Relaciones públicas en la mezcla de mercadotecnia / Jordan Goldman ; traducción Rosa María Rosas Sánchez. by Goldman, Jordan [autor.] \| Rosas Sánchez, Rosa María [traductor]. Series: Serie profesional de mercadotecniaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / G619r. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Estrategias actualizadas de marketing / Marketing Data Ltda. by Marketing Data Ltda [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e. Place hold Request article Add to cart (remove)

		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Albrecht, Karl [autor.] \| Bradford, Lawrence J \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		Marketing de servicios : conceptos y estrategias / Marcos Enrique Nogueira Cobra. by Cobra, Marcos Enrique Nogueira [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraww\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / C652m. Place hold Request article Add to cart (remove)
		Como gerenciar la comunicación corporativa : pautas para la acción / Marie Jennings, David Churchill ; traducción Eduardo Calado Noguera ; revisión técnico Humberto Serna Gómez. by Jennings, Marie [autor.] \| Calado Noguera, Eduardo [traductor] \| Churchill, David \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / J544c. Place hold Request article Add to cart (remove)
		El libro del año en mercadeo : los mejores artículos de el Quarterly Review of Marketing / Michael J. Thomas, Norman E. Waite ; traducción de Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Thomas, Michael J [autor.] \| Waite, Norman E \| Villamizar Herrera, Jesús [traductor] \| Serna Gómez, Humberto [revisor técnico .]. Series: : Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T459l 1991, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		Dirección por servicio : la otra calidad / Joan Ginebra, Rafael Arana de la Garza. by Ginebra Torra, Juan, 1930- [autor.] \| Arana de la Garza, Rafael. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G492d. Place hold Request article Add to cart (remove)
		Mercadeo de servicios : un nuevo enfoque : del operativo al perceptivo / Donald W. Cowell ; traducción de Jesús Villamizar Herrera. by Cowell, Donald W. - Villamizar Herrera, Jesús [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C874m. Place hold Request article Add to cart (remove)
		Como anticiparse a su competencia / Ian Gordon ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez. by Gordon, Ian [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G662c. Place hold Request article Add to cart (remove)
		Imágen corporativa : cómo crearla y proyectarla / Thomas F. Garbett ; traducción Teresa Nino Torres ; asesoría y revisión técnica Humberto Serna Gómez. by Garbett, Thomas F [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G213i. Place hold Request article Add to cart (remove)
		Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Nino Torres ; asesoría y revisión Humberto Serna Gómez. by Ennew, Christine [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto [revisión] \| Watkins [traductor] \| Wright, Mike. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E591m. Place hold Request article Add to cart (remove)
		Estrategia internacional : más allá de la exportación / José Carlos Jarillo, Jon I. Martínez Echezárraga. by Jarillo Mossi, José Carlos [autor.] \| Martínez Echezárraga, Jon I. Series: Serie McGraw\Hill. Comercio internacional ; t.3Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / J37e. Place hold Request article Add to cart (remove)
		Crecimiento empresarial : claves exitosas para compañías en expansion / Guy E. Weismantel. by Weismantel, Guy E [autor.] \| Kisling, Walter. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / W426c. Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		Mercadeo corporativo : el servicio al cliente interno, equipos de mejoramiento continuo / Humberto Serna Gómez. by Serna Gómez, Humberto [autor.]. Series: Colección manuales prácticos para gerentesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / S486m. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean\Jacques Lambin ; translator Alejandro Molla Descals, Salvador Miquel Peris. by Lambin, Jean-Jacques [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer ... [y otros] ; traducción Nelson Buitrago Gómez ; revisión técnica Fabio Villegas Orrego. by Meyer, Warren G [autor.] \| Buitrago Gómez, Nelson [traductor] \| Villegas Orrego, Fabio [revisión]. Edition: 8a. edition ; Editor Guillermo E. Mora G.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / M613m. Place hold Request article Add to cart (remove)
		Relaciones públicas en la mezcla de mercadotecnia / Jordan Goldman ; traducción Rosa María Rosas Sánchez. by Goldman, Jordan [autor.] \| Rosas Sánchez, Rosa María [traductor]. Series: Serie profesional de mercadotecniaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / G619r. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Estrategias actualizadas de marketing / Marketing Data Ltda. by Marketing Data Ltda [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e. Place hold Request article Add to cart (remove)

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