Marketing estratégico / Jean\Jacques Lambin ; translator Alejandro Molla Descals, Salvador Miquel Peris.
Material type:
TextLanguage: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Description: xiii, 328 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 968422205XSubject(s): Mercadeo | Comunicación en mercadeo | Análisis de mercadeo | Política de precios | Promoción de ventas | MDM_Ciclo II | MDM_Ciclo II_Política de preciosDDC classification: 658.8
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / L224m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101004042 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / L224m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101006142 |
Total holds: 0
Título original Le marketing strategique. Fondements, methodes et applications.
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