Results of search for 'ccl=pb:McGraw Hill, and su-to:Planeación de mercadeo and ccode:GEN'

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		Distribución comercial / coordinador Enrique Carlos Díez de Castro. by Díez de Castro, Enrique Carlos [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d. Place hold Request article Add to cart (remove)
		The new products workshop : hands\on tools for developing winners / Barry Feig. by Feig, Barry [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n. Place hold Request article Add to cart (remove)
		Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes. by Guiltinan, Joseph P [autor.] \| Ávila de Barón, Cecilia [traductor] \| Madden, Thomas J \| Paul, Gordon W \| Pérez Cifuentes, Gabriel [revisión]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953g, ... Place hold Request article Add to cart (remove)
		Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción: Gladys Arango Medina ; revisión técnica: Enrique Luque Carulla. by Pelton, Lou E [autor.] \| Lumpkin, James R \| Strutton, David. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P393c. Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros]. by Batra, Rajeev [autor.] \| David Shepard Associates. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by Schnarch, Kirberg Alejandro [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ... Place hold Request article Add to cart (remove)
		Marketing : un enfoque global / E. Jerome McCarthy, Willia, D. Perreault, Jr. ; Rosa María Rosas Sánchez, traductor., Olivia del Carmen Farrés Domenzáin,. by Mccarthy, E. Jerome [autor.] \| Farrés Domenzáin, Olivia Del Carmen [traductora.] \| Perreault Jr., William D \| Rosas Sánchez, Rosa María [traductora.]. Edition: 13a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / M116m, ... Place hold Request article Add to cart (remove)
		Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León. by Bugos, Daniel [autor.] \| De-León, Luz. Series: McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ... Place hold Request article Add to cart (remove)
		Innovaciones en marketing : nuevas perspectivas de beneficios y expansión / traductor Alberto Fernández Arias. by Levitt, Theodore, 1925- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L666i. Place hold Request article Add to cart (remove)
		Marketing internacional / Philip R. Cateora, John L. Graham ; traducción de Cecilia Ascencio Lara, María Isabel Pérez de Lara Choy, Susana Pontón Becerril ; revisión Catherine Leroy\Beltran, Boris Diner. by Cateora, Philip R [autor.] \| Diner, Boris \| Lara, Cecilia Ascención [traductor] \| Leroy-Beltran, Catherine [revisión] \| Pérez de Lara Choy, María Isabel [traductor] \| Pontón Becerril, Susana [traductor]. Edition: 10a edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C359m 2001. Place hold Request article Add to cart (remove)
		e - Commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traductor Concepción Verania de Parres Cárdenas. by Rayport, Jeffrey F [autor.] \| Jaworski, Bernard J \| Verania de Parres Cárdenas, Concepción [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill Interamericana, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R277e, ... Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin. by Kerin, Roger A [autor.]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ... Place hold Request article Add to cart (remove)
		Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- [autor.] \| Ingram, Thomas \| Laforge, Raymond W. Edition: Fourth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión Alfonso Jiménez Ardila. by Schnarch, Kirberg Alejandro [autor.] \| Jiménez Ardila, Alfonso [revisión ]. Edition: 4ta. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357d 2005, ... Place hold Request article Add to cart (remove)
		Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout. by Ries, Al [autor.] \| Trout, Jack [coautor]. Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, Edmund Jerome, 1928-. Edition: 15a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ... Place hold Request article Add to cart (remove)
		Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez. by Dávila Martínez, José Francisco Javier [traductor] \| Mullins, John Walker [colaborador] \| Romo Muñoz, Jorge Humberto [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M959a. Place hold Request article Add to cart (remove)

		Distribución comercial / coordinador Enrique Carlos Díez de Castro. by Díez de Castro, Enrique Carlos [autor.]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d. Place hold Request article Add to cart (remove)
		The new products workshop : hands\on tools for developing winners / Barry Feig. by Feig, Barry [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n. Place hold Request article Add to cart (remove)
		Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes. by Guiltinan, Joseph P [autor.] \| Ávila de Barón, Cecilia [traductor] \| Madden, Thomas J \| Paul, Gordon W \| Pérez Cifuentes, Gabriel [revisión]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953g, ... Place hold Request article Add to cart (remove)
		Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción: Gladys Arango Medina ; revisión técnica: Enrique Luque Carulla. by Pelton, Lou E [autor.] \| Lumpkin, James R \| Strutton, David. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P393c. Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros]. by Batra, Rajeev [autor.] \| David Shepard Associates. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by Schnarch, Kirberg Alejandro [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ... Place hold Request article Add to cart (remove)
		Marketing : un enfoque global / E. Jerome McCarthy, Willia, D. Perreault, Jr. ; Rosa María Rosas Sánchez, traductor., Olivia del Carmen Farrés Domenzáin,. by Mccarthy, E. Jerome [autor.] \| Farrés Domenzáin, Olivia Del Carmen [traductora.] \| Perreault Jr., William D \| Rosas Sánchez, Rosa María [traductora.]. Edition: 13a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / M116m, ... Place hold Request article Add to cart (remove)
		Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León. by Bugos, Daniel [autor.] \| De-León, Luz. Series: McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ... Place hold Request article Add to cart (remove)
		Innovaciones en marketing : nuevas perspectivas de beneficios y expansión / traductor Alberto Fernández Arias. by Levitt, Theodore, 1925- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L666i. Place hold Request article Add to cart (remove)
		Marketing internacional / Philip R. Cateora, John L. Graham ; traducción de Cecilia Ascencio Lara, María Isabel Pérez de Lara Choy, Susana Pontón Becerril ; revisión Catherine Leroy\Beltran, Boris Diner. by Cateora, Philip R [autor.] \| Diner, Boris \| Lara, Cecilia Ascención [traductor] \| Leroy-Beltran, Catherine [revisión] \| Pérez de Lara Choy, María Isabel [traductor] \| Pontón Becerril, Susana [traductor]. Edition: 10a edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C359m 2001. Place hold Request article Add to cart (remove)
		e - Commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traductor Concepción Verania de Parres Cárdenas. by Rayport, Jeffrey F [autor.] \| Jaworski, Bernard J \| Verania de Parres Cárdenas, Concepción [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill Interamericana, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R277e, ... Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin. by Kerin, Roger A [autor.]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ... Place hold Request article Add to cart (remove)
		Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- [autor.] \| Ingram, Thomas \| Laforge, Raymond W. Edition: Fourth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión Alfonso Jiménez Ardila. by Schnarch, Kirberg Alejandro [autor.] \| Jiménez Ardila, Alfonso [revisión ]. Edition: 4ta. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357d 2005, ... Place hold Request article Add to cart (remove)
		Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout. by Ries, Al [autor.] \| Trout, Jack [coautor]. Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, Edmund Jerome, 1928-. Edition: 15a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ... Place hold Request article Add to cart (remove)
		Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez. by Dávila Martínez, José Francisco Javier [traductor] \| Mullins, John Walker [colaborador] \| Romo Muñoz, Jorge Humberto [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M959a. Place hold Request article Add to cart (remove)

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