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Investigación y técnicas de mercado / Angel Fernández Nogales.

by Fernández Nogales, Angel [autor.].

Series: Libros profesionales de empresaEdition: 2a. edition / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F363i.

MKTG 4 / Charles W. Lamb, Joseph F. Hair and Carl Daley McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F | Mcdaniel, Carl Daley.

Edition: Fourth edition, student edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : South\Western/Cengage Learning, 2011Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L218m, ...

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Edition: Sixth Edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall International, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ...

Introducción al marketing : Salavdor Miquel Peris, Alejandro Mollá Descals J. Enrique Bigné Alcaniz.

by Miquel Peris, Salvador [autor.] | Bigné Alcañiz, J Enrique | Mollá Descals, Alejandro | Norte, Mariano J, Ed.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M636i.

Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes.

by Hernández Garnica, Clotilde [autor.] | Guerrero Rosas, Pablo Miguel [editor] | Maubert Viveros, Claudio Alfonso | Palomar Fuentes, María Del Pilar [revisión] | Ramos Solano, María de lol Ángeles [revisión].

Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1).

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales.

by Ferrell, O.C [autor.] | Carril Villarreal, María del Pilar | Hartline, Michael D | Treviño Rosales, Magda Elizabeth.

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary M, 960-.

Edition: Fifteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874p 2014.

Strategic marketing management / Alexander Chernev ; prólogo por Philip Kotler.

by Chernev, Alexander [autor.] | Kotler, Philip [prólogo].

Edition: séptima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Washington, D.C. : Cerebellum Press, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Ch375s 2012, ...

From advertising to integrated maketing communication / Don E. Schultz.

by Schultz, Don E.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : NTC business videos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SCH383f 1993.

Cómo orientar toda la empresa al mercado y al cliente / Santiago Palom Rico ; Alfa video .

by Palom Rico, Santiago.

Series: Video formación empresarialMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Madrid] : Grupo ODE, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P153c 1990.

Mercadotecnia internacional / Profesor Luis Fernando Ruiloba.

by Ruiloba, Luis Fernando.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [s.l.] : ITS international, [1990]Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / R934m 1990, ...

The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout.

by Ries, Al [autor.] | Jack, Trout [coautor].

; Format: electronic available online remote Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994.

MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano.

by Lamb, Charles W, 1944- [autor] | Hair, Joseph F [autor] | Mascaró Sacristán, Pilar | Mcdaniel, Carl, Jr, 1941- [autor] | Ramos Solano, María de lol Ángeles [revisión] | Suárez Moreno, Mara Paulina.

Edition: Septima edición. Edición del estudiante.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ...

Qué hacer cuando el marketing se transforma en un campo de minas / traducción Carlos Martínez Rueda.

by Martínez Rueda, Carlos [traductor].

Series: Empresa activa | Los casos de Harvard Business ReviewMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Urano, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Q311q 2005.

Max-e-marketing / Stan Rapp, Chuck Martin ; traducción Olga Feigl Carro.

by Rapp, Stan [autor.] | Feigl Carro, Olga [traductor.] | Martin, Chuck.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santa Fe de Bogotá : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R166m 2002.

Marketing interno para innovar en servicios / Ma. Isabel Sánchez Hernández.

by Hernández Sánchez, María Isabel [autor.] | García Tomé, Fernando M | Marín, Rafael [traductor].

Series: Business & Economics ResearchsEdition: Editor Fernando M. García Tomé.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : DistriBooks Editores, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / S194m 2014.

Social influence marketing : el poder de los influenciadores en el futuro del marketing / Fernando Anzures.

by Anzures, Fernando, 1974- [autor.].

Edition: 1a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Liquid Thinking Group, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A637s 2016, ...

Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París.

by París, José Antonio [autor.].

Series: Ciencias económicasMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014.

MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Cengage Learning, 2018Other title: MKTG 11 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L218m4 2018.

Gerencia de marketing / Christian Acevedo Navas ... [y otros] ; editores Mario Giraldo Oliveros y David Juliao Esparragoza.

by Acevedo Navas, Christian [autor.] | Cotes Escolar, Jaime | Giraldo Oliveros, Mario [editor.] | Esparragoza, David Juliao [editor.] | Martínez Díaz, Domingo | Ortiz Velásquez, Mauricio | Páramo Morales, Dagoberto | Silva Guerra, Harold.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barranquilla : Universidad del norte : ECOE Ediciones, 2016Online access: Recurso electrónico Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G314g 2016.

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