MKTG 4 / Charles W. Lamb, Joseph F. Hair and Carl Daley McDaniel.
Material type:
TextLanguage: Spanish Publisher: Mason, OH : South\Western/Cengage Learning, 2011Edition: Fourth edition, student editionDescription: xi, 358, 48 páginas sin numerar : ilustraciones, diagramas, láminas, fotografías ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0538468246; 9780538468244; 9780538468244Other title: MarketingSubject(s): Mercadeo | Administración de mercadeo | Análisis de mercadeoDDC classification: 658.8 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / L218mk3 2011 (Browse shelf(Opens below)) | Ej. 2 | Available | 7101023076 | |||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / L218m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016307 |
Incluye referencias bibliográficas (p. 343\350) e índice.
Parte 1. The world of marketing ; Parte 2. Analyzing market opportunities ; Parte 3. Product decisions ; Parte 4. Place (distribution) decisions ; Parte 5. Promotion decisions ; Parte 6. Pricing decisions.
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