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		Handbook of consumer psychology / Editores Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P [editor .] \| Herr, Paul M [editor .] \| Kardes, Frank R [editor .]. Series: Marketing and consumer psychology seriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Nueva York : Psychology Press, Taylor & Francis Group, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H236h 2008. Place hold Request article Add to cart (remove)
		The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick \| Blank, Steven G. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart. by Smith, Aaron, 1972- [autor.] \| Stewart, Bob. Series: Sport Management SeriesEdition: Second. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxon : Routledge, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / SM642i 2015. Place hold Request article Add to cart (remove)
		Shopper marketing : a how-to business story / Paul Barnett. by Barnett, Paul [autor.]. Series: Consumer behavior collectionMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / B261 2016. Place hold Request article Add to cart (remove)
		Colección Journal of marketing en español / Noel Capón ... [y otros.]. by Capón, Noel [autor.] \| Lutz, Richard J \| Myers, John G. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Grupo Editorial Expansión, 1980Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / J86j 1980 , ... Place hold Request article Add to cart (remove)
		Clientes globales : claves para conectar con el consumidor en la red / Carlos Jiménez. by Jiménez, Carlos, 1968- [autor.]. Series: Marketing onlineEdition: 1ra. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Profit, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / J617c 2016. Place hold Request article Add to cart (remove)
		The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis. by Solis, Brian [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / S687e 2012. Place hold Request article Add to cart (remove)
		Consumer culture theory / Editor Russell W. Belk, John F. Sherry. by Belk, Russell W [editor .] \| Sherry, John F [editor .]. Series: : Research in Consumer BehaviorMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / R432c 2007. Place hold Request article Add to cart (remove)
		Doing anthropology in consumer research / Patricia L. Sunderland, Rita M. Denny. by Sunderland, Patricia L [autor.] \| Denny, Rita M. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Routledge. Taylor & Francis Group, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S958d 2007. Place hold Request article Add to cart (remove)
		Lácteos S.A., más allá de una ventaja competitiva / Alejandra García, Isabel Peláez ; director Jorge Luis Bernal. by García, Alejandra \| Peláez, Isabel \| Bernal, Jorge Luis [director]. Material type: Computer file; Format: electronic Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración -CESA-, 2018Dissertation note: Tesis (Maestría en Dirección de Marketing) : CESA, 2018. Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: MDM0960 / G216l 2018. Request article Add to cart (remove)
		Evaluación de la aceptación de compras en línea de tiquetes terrestres en Colombia a través del modelo UTAUT2 / Santiago Pretelt ; director Nathalie Peña García. by Pretelt, Santiago \| Peña García, Nathalie [director.]. Material type: Computer file; Format: electronic Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2019Dissertation note: Tesis (Maestría en Dirección de Marketing) : CESA, 2019. Availability: Items available for loan: Biblioteca CESA (1)Call number: MDM27342 / P942e 2019. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013. Place hold Request article Add to cart (remove)
		Marketing digital : navegando en aguas digitales sumérgete conmigo / Yi Min Shum Xie. by Shum Xie, Yi Min [autor.]. Edition: 2da. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / SH562m 2019. Place hold Request article Add to cart (remove)

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