The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis.
Material type:
TextLanguage: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2012Description: xvi, 304 páginas : ilustraciones, gráficas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118077559Subject(s): Mercadeo por internet | Canales de comercialización | Redes sociales | Comportamiento del consumidor | Relaciones con el clienteDDC classification: 658.872 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / S687e 2012 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101026604 |
Incluye índice.
Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism ; Chapter 1. A Quiet Riot: The Information Divide and the Cultural Revolution ; Chapter 2. Youthquake: Millennials Shake Up the Digital Lifestyle ; Chapter 3. The Medium Is No Longer the Message ; Chapter 4. The Attention Deficit Crises and Information Scarcity ; Chapter 5. The Evolution of the Network Economy and the Human Network ; Chapter 6. The Nextwork: Defining Tomorrow's Information Network ; Chapter 7. Your Audience Is Now an Audience of Audiences with Audiences ; Chapter 8. Convergence: The Intersection of Media and the Human Network ; Chapter 9 Measures of Digital Influence and Social Capital: From Nobody to Somebody ; Chapter 10. The Dawn of Connected Consumerism ; Chapter 11. The Rise of Collective Commerce ; Chapter 12. Creating Magical Experiences ; Chapter 13. Brands Are No Longer Created, They're Co-Created ; Chapter 14. Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce ; Chapter 15. Aspiring to Reach beyond Conformity to Inspire Customers ; Chapter 16. The Last Mile: The Future of Business Is Defined through Shared Experiences ; Chapter 17. The Culture Code: When Culture and Social Responsibility Become Market Differentiators ; Chapter 18. Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today ; Chapter 19. Change Is in the Air: The Inevitable March toward Change Management ; Chapter 20. What's Next? The Evolution of Business from Adaptive to Predictive.
Las tendencias más importantes de la actualidad, la web móvil, las redes sociales y en tiempo real, han generado un nuevo panorama de consumidores. The End of Business as Usual explora esta compleja revolución de la información, cómo ha cambiado el futuro de los negocios, los medios y la cultura, y lo que puede hacer al respecto. "La innovación siempre ha cambiado el panorama empresarial. La gente espera acceder a la información en cualquier lugar, en cualquier momento y en cualquier dispositivo. Las tecnologías de colaboración, en la nube y de video están liderando este cambio. Como el Sr. Solis escribe correctamente, las empresas deben liderar este cambio, no seguir." John Chambers , CEO de Cisco Systems, Inc.
Click on an image to view it in the image viewer
There are no comments on this title.