Your search returned 11 results.

Sort
Results
Understanding the consumer : a psichological approach / David A. Statt.

by Statt, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S797u.

Managing the supply chain : a estrategic perspective / J. L. Gattorna, D. W. Walters.

by Gattorna, J. L. - Walters, D. W [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / G263m.

Practical marketing planning / John Cooper, Peter Lane.

by Cooper, John [autor.] | Lane, Peter [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C776p, ...

Brand Power / Edited by Paul Stobart.

by Stobart, Paul, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S863b.

Research for marketing / Michael J. Baker.

by Baker, Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B167r.

The corporate brand / Nicholas Ind.

by Ind, Nicholas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / I381c.

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald.

by Brown, Linden - Mcdonald, Malcolm H. B [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c.

Manias, panics and crashes : a history of financial crises / Charles P. Kindleberger, Peter L. Bernstein.

by Kindleberger, Charles P [autor.] | Bernstein, Peter L [coautor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : MacMillaN Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.49 / K51m.

Marketing strategy and management / Michael J Baker.

by Baker, Michael John, 1935- [autor.].

Series: Macmillan bussinessEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary.

by Wileman, Andrew - Jary, Michael [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r.

Marketing strategy and management / Michael J Baker.

by Baker, Michael J [autor.].

Edition: 5a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / B168m 2014, ...

Pages
Hola