Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer.
Material type:
TextLanguage: English Publisher: London : Kogan Page, 1997Edition: Second editionDescription: 443 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0749420693Subject(s): Posicionamiento | Productos de marca registrada -- Administración | Mercadeo | Comunicación en mercadeo | Marcas de empresas | Imagen y diseño corporativoDDC classification: 659.11
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 659.11 / K171s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011119 |
Total holds: 0
Reimpresión de 2003.
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