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Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer.

by Kapferer, Jean-Noël [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s.

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.

by Cheverton, Peter [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ...

Warehouse management : a complete guide to improving efficiency and minimizing costs in the modern warehouse / Gwynne Richards.

by Richards, Gwynne [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.785 / R514w.

Decision making & problem solving strategies / John Adair.

by Adair, John Eric, 1934- [autor.].

Series: The new Creating Success seriesEdition: 2th edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Kogan Page, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.403 / A191d.

Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton [autor.].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ...

Luxury world : the past, present and future of luxury brands / Mark Tungate.

by Tungate, Mark [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T926l, ...

Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.

by Gelder, Sicco Van [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G315g, ...

The luxury strategy : break the rules of marketing to build luxury brands / / Jean-Noël Kapferer, Vincent Bastien.

by Kapferer, Jean-Noël [autor.] | Bastien, Vincent.

Edition: Second. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: London : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K171l 2012, ... Not available: Biblioteca CESA: Lost (2).

Green logistics : improving the environmental sustainability of logistics / edited by Alan McKinnon ... [y otros].

by Mckinnon, Alan C, 953- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / G795g 2010.

Brand Child : emarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands / Martin Lindstrom, Patricia B. Seybold.

by Lindström, Martin, 1970- [autor.] | Seybold, Patricia B [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: NNN. Not available: Biblioteca CESA: Lost (1).

The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noll Kapferer, Vincent Bastien.

by Kapferer, Jean Noll [autor.] | Bastien, Vincent.

Edition: 2da edición.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 K171l.

Luxury world : the past, present and future of luxury brands / Mark Tungate.

by Tungate, Mark [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 T926l.

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Philadelphia, PA : Kogan Page, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.872 / R952u 2014, ...

Consumer insight : how to use data and market research to get closer to your customer / editores Merlin Stone, Alison Bond & Bryan Foss.

by Foss, Bryan [autor.] | Stone, Merlin, 1948-.

Series: Market research in practiceMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C657c 2004.

Marketing communications : integrating offline and online with social media / P. R. Smith, Ze Zook.

by Smith, P. R, 1957- [autor.] | Zook, Ze.

Edition: Fifth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S642c 2011, ...

Commonsense direct marketing / Drayton Bird.

by Bird, Drayton [autor.].

Edition: 3a. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / B618c 1999.

Up the ladder : how to get the career you want / Beryl Dixon.

by Dixon, Beryl [autor.].

Edition: First published.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2000Copyright date: ©2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 371.425 / D621 2000.

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