Kapferer, Jean-Noël (Nombre personal)

Number of records used in: 3

Preferred form: Kapferer, Jean-Noël

Old catalog heading: Kapferer, Jean Noël

His L'enfant et la publicité, c1985: t.p. (Jean-Noël Kapferer) t.p. verso (prof. at HEC and ISA [France]; Ph.D. from Northwestern Univ.)

His Les chemins de la persuasion, c1978: t.p. (Jean-Noël Kapferer) cover (psychosociologist)