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		Microeconomía y conducta / Robert H. Frank ; traducción Luis Toharia, Esther Rabasco ; revisión técnica José Luis Martín Simón. by Frank, Robert H [autor.] \| Martín Simón, José Luis \| Rabasco Espariz, María Esther [traductor] \| Toharia Cortés Luis, 1951- [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m. Place hold Request article Add to cart (remove)
		La vanguardia del servicio al cliente : 15 claves para satisfacer al cliente / Clay Carr ; traducción Asel. by Carr, Clay [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C311v. Place hold Request article Add to cart (remove)
		Consumer behavior : buying, having, and being / Michael R Solomon. by Solomon, Michael R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas. by Alonso Rivas, Javier [autor.]. Series: Colección UniversidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros. by Dubois, Bernard [autor.] \| Cisneros Garrido, Guillermo [prólogo] \| Le-Buisson, Varrieres- [prólogo] \| Otero, Andrés [editor] \| Rovira Celma, Alex, 1969-. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c. Place hold Request article Add to cart (remove)
		Marketing croscultural / Ildefonso Grande. by Grande Esteban, Ildefonso [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / G751m, ... Place hold Request article Add to cart (remove)
		Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / Indrajit Sinha, Thomas Foscht. by Sinha, Indrajit [autor.] \| Foscht, Thomas. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave MacMillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S617r. Place hold Request article Add to cart (remove)
		Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage. by Godin, Seth [autor.] \| Mercado Weage, Gisela D [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ... Place hold Request article Add to cart (remove)
		Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / por Marc Gobe ; prefacio de Sergio Zyman ex director de Marketing de Coca Cola. by Gobe, Marc [autor] \| Zyman, Sergio. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Divine EGG, Centro de Estudios en Ciencias de la Comunicación, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / G574b, ... Place hold Request article Add to cart (remove)
		Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer. by Álvarez Del Blanco, Roberto Marcos [autor.] \| Winer, Russell S, 1951- [prólogo]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ... Place hold Request article Add to cart (remove)
		Neuromarketing : el otro lado del marketing / Juan Pedro García Palomo, Esperanza Martínez Montes. by García Palomo, Juan Pedro [autor.] \| Martínez Montes, Esperanza. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Starbook, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G215n. Place hold Request article Add to cart (remove)
		Cahvertising : How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone / Erick Whitman. by Whitman, Erick [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Career Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.85 / W614c 2009. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban. by Ruiz de Maya, Salvador [autor.] \| Grande Esteban, Ildefonso, 1954-. Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013. Place hold Request article Add to cart (remove)
		La mente de los clientes : aprenda cómo leerla para vender más / David P. Snyder ; traductor Angela García. by Snyder, David P [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor]. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S675m 2002. Place hold Request article Add to cart (remove)
		Neuromarketing y neuroeconomía : código emocional del consumidor / Andrés Cisneros Enriquez. by Cisneros Enriquez, Andrés [autor.]. Series: Colección ciencias administrativasEdition: 2a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C475n 2013. Place hold Request article Add to cart (remove)
		Neuromanagement : la revolución neurocientífica en las organizaciones, del management al neuromanagement / Nestor Braidot ; con la colaboracion especial de Lic. Pablo A. Braidot, Lic. Viviana Brunatto. by Braidot, Nestor, 1948- [autor.] \| Braidot, Pablo A [colaborador] \| Brunatto, Viviana [colaborador]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / B814n 2015. Place hold Request article Add to cart (remove)
		Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros]. by Malfitano Cayuela, Oscar [autor]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014. Place hold Request article Add to cart (remove)
		Neuromarketing / Bernard Roullet, Olivier Droulers ; traducción de José Carmen Pecina Hernández. by Roullet, Bernard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8342 / R685n 2015, ... Place hold Request article Add to cart (remove)
		Invisible influence : the hidden forces that shape behavior / Jonah Berger. by Berger, Jonah [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Simon & Schuster, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496i 2017. Place hold Request article Add to cart (remove)

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