The ultimate marketing plan : find your hook, communicate your message, make your mark / Dan S. Kennedy.
Material type:
TextLanguage: English Publisher: Massachusetts : Adams Media, 2006Copyright date: ©1991Edition: Tercera ediciónDescription: x, 229 páginas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781593374969Subject(s): Mercadeo -- Siglo XXI -- Estados Unidos | Canales de mercadeo -- Mercadeo en Internet -- Siglo XXI -- Estados Unidos | Mercadeo directo -- Siglo XXI -- Estados Unidos | Posicionamiento de marcas -- Siglo XXI -- Estados Unidos | Promoción de ventas -- Siglo XXI -- Estados Unidos | Estrategias empresariales -- Siglo XXI -- Estados UnidosDDC classification: 658.8 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.8 / K35 2006 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7109101152 |
Incluye indice (226-229)
Step 1. Putting together the right message ; Step 2. Presenting your message ; Step 3. Picking the right targets ; Step 4. Proving your case ; Step 5. Putting your best foot forward ; Step 6. Getting free advertising ; Step 7. Malibuism-becoming hot ; Step 8. "Poor boy" marketing strategies ; Step 9. Maximizing total customer value ; Step 10. Fueling word-of-mouth advertising ; Step 11. Creating short-term sales surges ; Step 12. New marketing technologies ; Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center ; Step 14. Avoid employee sabotage : getting employees on the same page ; Step 15. Hiring and firing the experts ; How to get more information from the author?
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing. editor.
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