The ultimate marketing plan : find your hook, communicate your message, make your mark /
Kennedy, Dan S., 1954-
The ultimate marketing plan : find your hook, communicate your message, make your mark / Dan S. Kennedy. - Tercera edición. - x, 229 páginas ; 23 cm .
Incluye indice (226-229)
Step 1. Putting together the right message ; Step 2. Presenting your message ; Step 3. Picking the right targets ; Step 4. Proving your case ; Step 5. Putting your best foot forward ; Step 6. Getting free advertising ; Step 7. Malibuism-becoming hot ; Step 8. "Poor boy" marketing strategies ; Step 9. Maximizing total customer value ; Step 10. Fueling word-of-mouth advertising ; Step 11. Creating short-term sales surges ; Step 12. New marketing technologies ; Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center ; Step 14. Avoid employee sabotage : getting employees on the same page ; Step 15. Hiring and firing the experts ; How to get more information from the author?
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
9781593374969
Mercadeo--Estados Unidos.--Siglo XXI
Canales de mercadeo--Mercadeo en Internet --Estados Unidos.--Siglo XXI
Mercadeo directo--Estados Unidos.--Siglo XXI
Posicionamiento de marcas--Estados Unidos.--Siglo XXI
Promoción de ventas--Estados Unidos.--Siglo XXI
Estrategias empresariales--Estados Unidos.--Siglo XXI
658.8 / K35
The ultimate marketing plan : find your hook, communicate your message, make your mark / Dan S. Kennedy. - Tercera edición. - x, 229 páginas ; 23 cm .
Incluye indice (226-229)
Step 1. Putting together the right message ; Step 2. Presenting your message ; Step 3. Picking the right targets ; Step 4. Proving your case ; Step 5. Putting your best foot forward ; Step 6. Getting free advertising ; Step 7. Malibuism-becoming hot ; Step 8. "Poor boy" marketing strategies ; Step 9. Maximizing total customer value ; Step 10. Fueling word-of-mouth advertising ; Step 11. Creating short-term sales surges ; Step 12. New marketing technologies ; Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center ; Step 14. Avoid employee sabotage : getting employees on the same page ; Step 15. Hiring and firing the experts ; How to get more information from the author?
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
9781593374969
Mercadeo--Estados Unidos.--Siglo XXI
Canales de mercadeo--Mercadeo en Internet --Estados Unidos.--Siglo XXI
Mercadeo directo--Estados Unidos.--Siglo XXI
Posicionamiento de marcas--Estados Unidos.--Siglo XXI
Promoción de ventas--Estados Unidos.--Siglo XXI
Estrategias empresariales--Estados Unidos.--Siglo XXI
658.8 / K35
