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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García.

by Martín-Barbero, Jesús [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a.

Innovar o morir : cómo obtener resultados excepcionales con baja inversión / Enrique Morales Nieto.

by Morales, Nieto Enrique [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : CESA, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / M828i, ...

Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville.

by Bhargava, Rohit [autor.] | Hernán D'bourneville, Erika Jasso [traductor].

Series: McGraw\Hill. EducaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ...

Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas.

by Salinas, Gabriela [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ...

Los mejores comerciales de 1988.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [California] : JMC/J&R, 1988Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 659.11 / M516 1988.

La promesa de la marca : como diferenciarse en un escenario caótico / Alberto L. Wilensky.

by Wilensky, Alberto Luis [autor.].

Edition: 5a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W647p 2014.

The one thing : the surprisingly simple truth behind extraordinary results / Gary Keller, Jay Papasan.

by Keller, Gary, 1957- [autor.] | Papasan, Jay.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Texas : Bard Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / K355o 2013.

Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París.

by París, José Antonio [autor.].

Series: Ciencias económicasMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014.

Zag : the number-one strategy of high-performance brands : a whiteboard overview / Marty Neumeier.

by Neumeier, Marty [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : AIGA, New Riders, 2007Other title: Zag : the #1 strategy of high-performance brands /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493z 2007, ...

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / Marty Neumeier.

by Neumeier, Marty [autor.].

Edition: First. edition / revisada .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : AIGA, New Riders, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493b1 2006, ...

What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967- [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: San Francisco, California : Jossey-Bass, A Wiley Brand, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Y547w 2014, ...

The participation game : How the top 100 brands build loyalty in a skeptical world / Norty Cohen.

by Cohen, Norty, 1952- [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos : IdeaPress Publishing, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C678p 2017.

Bitácora de una multilatina : la estrategia de nutresa / Carlos Enrique Piedrahíta, Mauricio Reina, Amira Abultaif .

by Piedrahíta, Carlos Enrique [autor.] | Reina, Mauricio | Abultaif, Amira.

Series: Paidós EmpresaEdition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Paidós 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.04 / P613b 2016.

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