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The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Valuation : measuring and managing the value of companies / Tom Copeland, Tim Koller and Jack Murrin.

by Copeland, Thomas E, 1946- [autor.] | Koller, Tim | Murrin, Jack | Mckinsey And Company.

Series: Wiley Frontiers In FinanceEdition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C782v.

Global operations and logistics : text and cases / Philippe Pierre Dornier.

by Dornier, Philippe Pierre [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D714g.

Multimedia marketing for design firms / Curtis B. Charles , Karen M. Brown.

by Charles, Curtis B [autor.] | Brown. Karen M.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / CH475m, ...

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina, 1948- [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1).

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A [autor.] | Day, George S [coautor] | Kumar, V [coautor].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

The green marketing manifesto / John Grant.

by Grant, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G761g.

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

Industrial marketing strategy / Frederick E. Webster.

by Webster, Frederick E [autor.].

Series: Wiley series on marketing managementEdition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526i.

All for one : 10 strategies for building trusted client partnerships / Andrew Sobel.

by Sobel, Andrew [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S677a.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874mar, ... Not available: Biblioteca CESA: Damaged (1).

The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Meerman Scott, David [autor.].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ...

Luxury brand management : a world of privilege / Michel Chevalier and Gérald Mazzalovo.

by Chevalier, Michel, 1943- [autor.] | Mazzalovo, Gérald.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / C527l, ...

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: 8a edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1).

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don [autor.] | Rogers, Martha.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1).

Facebook marketing : an hour a day / Chris Treadaway, Mari Smith.

by Treadaway, Chris, 1974- [autor.] | Smith, Mari, 1966- | Facebook (Firm).

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Indianapolis, IN : John Wiley & Sons, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T710f.

Reinventing professional services : building your business in the digital marketplace / Ari Kaplan.

by Kaplan, Ari [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / K172r.

Marketing research / David A. Aaker ... [y otros].

by Aaker, David A [autor.].

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow.

by Thomas, David B [autor.] | Barlow, Mike.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T454e.

Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

by Qualman, Erik, 1972- [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction Language: English Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2013]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.872 / Q16s, ...

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