The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

By: Hiam, Alexander [coautor]Material type: TextTextLanguage: English Publisher: New York : John Wiley & Sons, 1992Description: 464 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 047154728XSubject(s): Planeación de mercadeo | Estrategias de mercadeo | Administración de mercadeoDDC classification: 658.8
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