The IMC handbook : readings & cases in integrated marketing communications / editores J. Steven Kelly, Susan K Jones.

By: Jones, Susan K [autor.]Contributor(s): Kelly, J Steven Material type: Text

TextLanguage: English Publisher: [Chicago] : Racom Communications, 2015Edition: 3ra. ediciónDescription: x, 509 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781933199061Subject(s): Mercadeo interactivo | Publicidad -- Aspectos sociales | Mercadeo -- Innovaciones tecnológicas | Relaciones con los clientes -- Administración | Comunicación en mercadeo | Relaciones Públicas -- MetodologíaDDC classification: 658.802

Contents:

1. Readings ; 2. Cases.

Abstract: A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Libros	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	General	658.802 / H191t 2015 (Browse shelf(Opens below))	Ej.1	Available (Sin restricciones)		7101021520

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1. Readings ; 2. Cases.

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar.

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