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The business of database marketing / Richard N. Tooker.

by Tooker, Richard N [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, Ill : Racom Communications, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / T669b, ...

Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber.

by Bel, Egbert Jan Van [autor.] | Sander, Ed | Weber, Alan.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ...

The IMC handbook : readings & cases in integrated marketing communications / editores J. Steven Kelly, Susan K Jones.

by Jones, Susan K [autor.] | Kelly, J Steven.

Edition: 3ra. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Chicago] : Racom Communications, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H191t 2015.

On the art of writing copy / Herschell Gordon Lewis.

by Lewis, Herschell Gordon, 1926-2016 [autor.] | Husam Jandal [autor.] | Muscat, Francois [autor.] | Smith, Benjamin [autor.].

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago : Racom Communications, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 808.06665 / G662o 2004.

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