The IMC handbook : readings & cases in integrated marketing communications /
Jones, Susan K.,
The IMC handbook : readings & cases in integrated marketing communications / editores J. Steven Kelly, Susan K Jones. - 3ra. edición. - x, 509 páginas : ilustraciones.
1. Readings ; 2. Cases.
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar.
9781933199061
Mercadeo interactivo
Publicidad--Aspectos sociales.
Mercadeo--Innovaciones tecnológicas.
Relaciones con los clientes--Administración.
Comunicación en mercadeo.
Relaciones Públicas--Metodología.
658.802 / H191t 2015
The IMC handbook : readings & cases in integrated marketing communications / editores J. Steven Kelly, Susan K Jones. - 3ra. edición. - x, 509 páginas : ilustraciones.
1. Readings ; 2. Cases.
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar.
9781933199061
Mercadeo interactivo
Publicidad--Aspectos sociales.
Mercadeo--Innovaciones tecnológicas.
Relaciones con los clientes--Administración.
Comunicación en mercadeo.
Relaciones Públicas--Metodología.
658.802 / H191t 2015
