The IMC handbook : readings & cases in integrated marketing communications / editores J. Steven Kelly, Susan K Jones.
Material type: TextLanguage: English Publisher: [Chicago] : Racom Communications, 2015Edition: 3ra. ediciónDescription: x, 509 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781933199061Subject(s): Mercadeo interactivo | Publicidad -- Aspectos sociales | Mercadeo -- Innovaciones tecnológicas | Relaciones con los clientes -- Administración | Comunicación en mercadeo | Relaciones Públicas -- MetodologíaDDC classification: 658.802Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / H191t 2015 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101021520 |
1. Readings ; 2. Cases.
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar.
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