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		Using microcomputers in marketing / Leonard J. Parsons. by Parsons, Leonard J [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / P267u. Place hold Request article Add to cart (remove)
		Opportunities in direct marketing careers / Anne Basye ; foreword by Jim Kobs. by Basye, Anne [autor.]. Series: VGM opportunities seriesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : VGM Career Horizons, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B297o. Place hold Request article Add to cart (remove)
		Alta tecnología en mercadotecnia / William H. Davidow ; traducida por Jorge Rodríguez Rodríguez ; revisada técnicamente por Antonio Morales Carrillo. by Davidow, William H [autor.] \| Morales Carrillo, Antonio [revisión] \| Rodríguez Rodríguez, Jorge [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editora Continental, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D249a. Place hold Request article Add to cart (remove)
		Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Douglas, Susan P. - Craig, C. Samuel [coautor]. Series: McGraw-Hill en MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g. Place hold Request article Add to cart (remove)
		Marketing channels / Louis W. Stern, Adel I. El\Ansary, Anne T. Coughlan. by Stern, Louis W, 1935- [autor.] \| Coughlan, Anne T. Series: The Prentice\Hall series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S839m. Place hold Request article Add to cart (remove)
		Las nuevas reglas del marketing : Use el marketing de relaciones personales y sera el lider de su industria / Frederick Newell. by Newell, Frederick [autor.] \| Rosas, Rosa María. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N544n, ... Place hold Request article Add to cart (remove)
		New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L [autor.] \| Rangaswamy, Arvind. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Massachusetts : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L728n, ... Place hold Request article Add to cart (remove)
		The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros]. by Batra, Rajeev [autor.] \| David Shepard Associates. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n. Place hold Request article Add to cart (remove)
		CRM : cómo implementar y beneficiarse de la gestión de las relaciones con los clientes :(Customer Relationship Management) / Jay Curry con Adam Curry ; traducido por Carlos Ganzinelli. by Curry, Jay [autor.] \| Curry, Adam \| Ganzinelli, Carlos [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C976c, ... Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		CRM para directivos / Kristin Anderson y Carol Kerr ; edición española revisada por HayGroup ; traductor Joan Carles Guix ; editora Mercedes Rico Grau. Series: Directivos hoyMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Buenos Aires : McGrawHill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A545c, ... Place hold Request article Add to cart (remove)
		CRM a través de internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de internet / Kathlen Sindell ; traductor Juan Castilla Plaza. by Sindell, Kathlen [autor.] \| Castilla Plaza, Juan [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S616c. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo. by Lambin, Jean-Jacques, 1933- [autor.] \| Cedillo, Mark [traductor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Marketing channels / Anne T. Coughlan ... [y otros]. by Coughlan, Anne T [autor.]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / C854m. Place hold Request article Add to cart (remove)
		El nuevo sistema de información de marketing (SIMK) : una nueva generación de marketing que trabaja en equipo y por procesos / Fermín Garmendia Agirre, John R. Serna P. by Garmendia Agirre, Fermín [autor.] \| Serna P., John R. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editoral, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / G233n, ... Place hold Request article Add to cart (remove)
		Essentials of marketing research / William G. Zikmund y Barry J. Babin. by Zikmund, William G [autor.] \| Babin, Barry J. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z68e. Place hold Request article Add to cart (remove)

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