Search

Your search returned 37 results.

Results
		Cómo crear demanda : claves y tácticas efectivas para comercializar su producto o servicio / Richard Ott ; traducción Gerardo Gambolini. by Ott, Richard [autor.] \| Gambolini, Gerardo [traductor]. Series: Colección managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Granica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / O891c. Place hold Request article Add to cart (remove)
		Servuccion : el marketing de servicios / Pierre Eiglier ; translator Alejandro Molla Descals. by Eiglier, Pierre [autor.] \| Langeard, Eric. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / E34s, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Patrocinadores : un nuevo y eficaz sistema de marketing / Steve Sleight ; prólogo Josep Chias. by Sleight, Steve [autor.] \| Chias, Josep. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S632p. Place hold Request article Add to cart (remove)
		Estrategia de marketing internacional / Hans Gunther Meissner, Santiago Garcia Echevarria. by Gunther Meissner, Hans [autor.] \| García Echevarría, Santiago [coautor]. Series: Serie ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G977e. Place hold Request article Add to cart (remove)
		El precio : variable estratégica de marketing / Emilio de Velasco González. by Velasco González, Emilio De [autor.]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V433p. Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. by Desatnick, Robert L [autor.] \| Detzel, Denis H, 1945-. Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m. Place hold Request article Add to cart (remove)
		la marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean\Noel Kapferer, Jean\Claude Thoening ; prólogo Asociación Promarca ; traducción Ramón Taix Rodríguez Monino. by Kapferer, Jean-Noël [autor.] \| Rodríguez Moñino, Ramón Taix [traductor] \| Thoenig, Jean-Claude. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K171m. Place hold Request article Add to cart (remove)
		Práctica de la franquicia / Enrique C. Díez de Castro ; José Luis Galán González. by Díez de Castro, Enrique Carlos [autor.] \| Galán González, José Luis. Series: Serie McGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8708 / D568p, ... Place hold Request article Add to cart (remove)
		El jefe de producto : Guía práctica del product manager / Richard Handscombe. by Handscombe, Richard [autor.]. Series: McGraw de ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H236j. Place hold Request article Add to cart (remove)
		Marketing financiero / Pedro Embid Herranz, Miguel Martín Dávila, Víctor Zorrilla Fernández. by Embid Herranz, Pedro [autor.] \| Martín Dávila, Miguel \| Peralta, Ruiz, María Victoria [editor] \| Zorrilla Fernández, Víctor. Series: Serie McGraw\Hill de managementEdition: Editora, Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E532m. Place hold Request article Add to cart (remove)
		El poder de lo simple : una guía de empresarial para eliminar lo absurdo y ser más racional / Jack Trout, Steve Rivkin. by Trout, Jack [autor.] \| González Del Río, Raúl [editor] \| Peralba, Raúl [editor] \| Rivkin, Steve. Series: McGraw\Hill de ManagementEdition: Edición internacional Raúl Peralba y Raúl G del Rio.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / T861p. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)

Hola