Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization.

By: Desatnick, Robert L [autor.]Contributor(s): Detzel, Denis H, 1945-Material type: TextTextLanguage: English Series: The Jossey\Bass management seriesPublisher: San Francisco, CA : Jossey\Bass Publishers, 1993Edition: Revised edition / Robert L. Desatnick, Denis H DetzelDescription: xxi, 289 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1555424155Subject(s): Administración del servicio | Consumidores | Mercadeo | Relaciones con los clientes | Servicio al cliente | Mercadeo de serviciosDDC classification: 658.812 Online resources: Contributor biographical information | Publisher description | Table of Contents
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Includes bibliographical references (p. 277\281) and index.

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