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		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Positioning : the battle for your mind / Al Ries, Jack Trout. by Ries, Al [autor.] \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559p 2001. Place hold Request article Add to cart (remove)
		Supply chain strategy : the logistics of supply chain management / Edward Frazelle. by Frazelle, Edward [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2002Online access: Contributor biographical information Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.7 / F848s 2001. Place hold Request article Add to cart (remove)
		Shopper marketing : a how-to business story / Paul Barnett. by Barnett, Paul [autor.]. Series: Consumer behavior collectionMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / B261 2016. Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Tenth. edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015. Place hold Request article Add to cart (remove)
		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014. Place hold Request article Add to cart (remove)
		Break through the noise : the nine rules to capture global attention / Tim Staples y Josh Young. by Staples, Tim [autor.] \| Young, Josh. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Houghton Mifflin Company, 2019Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / S794b 2019. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)
		Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay [autor.]. Series: : The Marketing Strategy CollectionMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013. Place hold Request article Add to cart (remove)

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