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The long tail : why the future of business is selling less of more / Chris Anderson.

by Anderson, Chris, 1961- [autor.].

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Hyperion, 2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.802 / A545l 2006, ...

Meatball sundae : is your marketing out of sync? / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G595m.

How digital is your business? / Adrian Slywotzky, David Morrison ; with Karl Weber.

by Slywotzky, Adrian J [autor.] | Morrison, David J, 1947- | Weber, Karl, 1953-.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Crown Business, 2000Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634h.

Developing business strategies / David A Aaker.

by Aaker, David A [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d.

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.

by Moilanen, Teemu [autor.] | Rainisto, Seppo K.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M712h.

Economic analysis / Kenneth Ewart Boulding.

by Boulding, Kenneth Ewart [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper y Brothers publshers, 1948Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.154 / B763e.

Principles of marketing / Harold Howard Maynard And Theodore N. Beckman.

by Maynard, Harold Howard [autor.] | Beckman, Theodore N, 1894-.

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Ronald Press, 1962Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M471p.

Introduction to business / Edwin H. Spengler and Jacob Klein.

by Spengler, Edwin Harold, 1906- [autor.] | Klein, Jacob, 1896-.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1939Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / S747s.

Cases and problems in investments / by Francis J. Calkins.

by Calkins, Francis J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice-Hall, 1955Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.67082 / C155c.

Industrial marketing strategy / Frederick E. Webster.

by Webster, Frederick E [autor.].

Series: Wiley series on marketing managementEdition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526i.

The management of consumer credit : theory and practice / Steven Finlay.

by Finlay, Steven [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / F511m.

Buyology : truth and lies about why we buy / Martin Lindstrom.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L753b.

Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley.

by Roberts, Kevin, 1949- [autor.] | Lafley, Alan George, 1947- [prólogo].

Edition: Second edition / ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ...

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b.

Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Taylor & Francis Group, 2010Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / K927s.

Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk.

by Hultén, Bertil, 949 - [autor.] | Broweus, Niklas | Dijk, Marcus Van.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / H917s.

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

Places : identity, image and reputation / by Simon Anholt.

by Anholt, Simon [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83891 / A596p. Not available: Biblioteca CESA: Lost (1).

Mojo : how to get it, how to keep it, how to get it back if you lose it / Marshall Goldsmith with Mark Reiter.

by Goldsmith, Marshall, 1949- [autor.] | Reiter, Mark.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Hyperion, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G624m.

The frugal marketer : smart tips for stretching your budget / J. Donald Weinrauch and Nancy Croft Baker.

by Weinrauch, J. Donald, 1942- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s.

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