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		The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings. by Hastings, Gerard [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m. Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		Social media in the public sector : a guide to participation, collaboration, and transparency in the networked world / Ines Mergel. by Mergel, Ines [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M939s. Place hold Request article Add to cart (remove)
		Luxury Marketing : A Challenge for Theory and Practice / edited by Klaus\Peter Wiedmann, Nadine Hennigs. by Wiedmann, Klaus-Peter [editor] \| Springerlink (Online Service). Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Publisher: [Berlin] : [s.e.], 2013Online access: Click here to access online Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / L977l, ... Place hold Request article Add to cart (remove)
		Lo bueno funciona. / Philip Kotler, David Hessekiel, Nancy R. Lee ; prólogo Mauricio López González. by Kotler, Philip [autor.] \| Hessekiel, David \| Lee, Nancy R \| López González, Mauricio [prólogo]. Series: Acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / K874l. Place hold Request article Add to cart (remove)
		Redes sociales en la empresa : la revolución e impacto a nivel empresarial y profesional. / Alvaro Gómez Vieites, Carlos Otero Barros. by Gómez Vieites, Álvaro [autor.] \| Otero Barros, Carlos. Series: InformáticaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G569r. Place hold Request article Add to cart (remove)
		Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros. by Hoyos Ballesteros, Ricardo [autor.]. Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Tips efectivos en mercadotecnia / Richard Hall; José Carmen Pecina Hernández, traductor. by Hall, Richard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H174t 2013. Place hold Request article Add to cart (remove)

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