Social media in the public sector : a guide to participation, collaboration, and transparency in the networked world / Ines Mergel.

By: Mergel, Ines [autor.]Material type: TextTextLanguage: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Description: 302 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118139946Subject(s): Administración; internet en los negocios | Mercadeo en internet | Comercio electrónico | Redes socialesDDC classification: 658.8
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Incluye índice (p.291-302); Incluye glosario (p.265-269)

Incluye bibliografía (p.271-289)

Sala Mercadeo.

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