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		The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings. by Hastings, Gerard [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m. Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		Social media in the public sector : a guide to participation, collaboration, and transparency in the networked world / Ines Mergel. by Mergel, Ines [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M939s. Place hold Request article Add to cart (remove)
		Luxury Marketing : A Challenge for Theory and Practice / edited by Klaus\Peter Wiedmann, Nadine Hennigs. by Wiedmann, Klaus-Peter [editor] \| Springerlink (Online Service). Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Publisher: [Berlin] : [s.e.], 2013Online access: Click here to access online Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / L977l, ... Place hold Request article Add to cart (remove)
		Lo bueno funciona. / Philip Kotler, David Hessekiel, Nancy R. Lee ; prólogo Mauricio López González. by Kotler, Philip [autor.] \| Hessekiel, David \| Lee, Nancy R \| López González, Mauricio [prólogo]. Series: Acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / K874l. Place hold Request article Add to cart (remove)
		Redes sociales en la empresa : la revolución e impacto a nivel empresarial y profesional. / Alvaro Gómez Vieites, Carlos Otero Barros. by Gómez Vieites, Álvaro [autor.] \| Otero Barros, Carlos. Series: InformáticaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G569r. Place hold Request article Add to cart (remove)
		Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros. by Hoyos Ballesteros, Ricardo [autor.]. Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Tips efectivos en mercadotecnia / Richard Hall; José Carmen Pecina Hernández, traductor. by Hall, Richard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H174t 2013. Place hold Request article Add to cart (remove)
		PROMO / Thomas C O'Guinn, Chris T Allen, Richard J Semenik. by O'guinn, Thomas C [autor.] \| Allen, Chris T \| Semenik, Richard J. Edition: Student Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Other title: PROMO 2.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O484p 2013. Place hold Request article Add to cart (remove)
		Evaluación de proyectos / Gabriel Baca Urbina. by Baca Urbina, Gabriel [autor.] \| Roig Vázquez, Pablo Eduardo [editor]. Edition: 7a. edition / editor Pablo Eduardo Roig Vázquez.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / B116e 2013. Place hold Request article Add to cart (remove)
		The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick. by Fitzpatrick, Rob [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Foundercentric, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F559m 2013. Place hold Request article Add to cart (remove)
		Gerencia del servicio : alternativa para la competitividad / Mario Enrique Uribe Macías. by Uribe Macías, Mario Enrique [autor.]. Series: Gestión empresarialEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / U762g 2013. Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press \| Rust, Roland T [autor.] \| Moorman, Christine [autor.] \| Bhalla, Gaurav [autor.] \| Edelam, David C, 1961- [autor.] \| Levitt, Theodore [autor.] \| Christensen, Clayton M [autor.] \| Cook, Scott, 1952- [autor.] \| Hall, Taddy [autor.] \| Keller, Kevin Lane, 1956- [autor.] \| Silverstein, Michael J, 1955- [autor.] \| Sayre, Kate [autor.] \| Anderson, James C [autor.] \| Narus, James A [autor.] \| van Rossum, Wouter [autor.] \| Fournier, Susan [autor.] \| Lee, Lara [autor.] \| Reichheld, Frederick F [autor.] \| Kotler, Philip, 1931- [autor.] \| Rackham, Neil [autor.] \| Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ... Place hold Request article Add to cart (remove)
		La planeación y el desarrollo de productos / Hernando Abdú Salame. by Abdu Salame, Hernando [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / A138p 2013. Place hold Request article Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H Donelly. by Peter, J Paul [autor.] \| Donelly, James H. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill Irwin, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P441m 2013. Place hold Request article Add to cart (remove)

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