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Global marketing strategy / Susan P. Douglas, C. Samuel Craig.

by Douglas, Susan P. - Craig, C. Samuel [coautor].

Series: McGraw-Hill en MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g.

Cases in international marketing / Jean\Pierre Jeannet ... [y otros].

by Gale, Christopher [autor.] | Jeannet, Jean-Pierre.

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / J43c.

Selling today : building quality partnerships / Gerald L. Manning, Barry L Reece.

by Manning, Gerald L [autor.] | Reece, Barry L.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M283s.

Marketing research / David A. Aaker, V. Kumar, George S Day.

by Aaker, David A [autor.] | Day, George S | Kumar, V, 1957-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Advertising management / Rajeev Batra [y otros].

by Batra, Rajeev [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a.

Cómo dirigir la promoción de sus ventas / Don E. Shultz, William Robinson ; traducción Carlos Gardini.

by Shultz, Don E. - Robinson, William [coautor].

Series: Marketing / PublicidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Granica, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / S387c.

El senior marketing : vender y comunicar en el mercado de personas mayores de 50 anos / Jean-Paul Tréguer.

by Tréguer, Jean-Paul [autor.].

Series: Creación y Desarrollo EmpresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Marcombo - Boixareu, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784s.

The future of distribucion : strategies for success in a changing industry / Martin Davis.

by Davis, Martin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Pearson Professional, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D261f.

Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal.

by Ferré Trenzano, José María [autor.] | Ferré Nadal, Jordi.

Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p.

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.

by Sudharshan, Devanathan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S943m.

The new finance : the case against efficient markets / Robert A Haugen.

by Haugen, Robert A [autor.].

Series: Contemporary issues in financeMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / H371n.

Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar.

by McDonald, Malcolm [autor.] | Dunbar, Ian [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m.

Marketing : theory and practice / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

The management and practice of public relations / Norman Stone.

by Stone, Norman [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m.

Marketing bancario : un enfoque estratégico / Carmen Barroso Castro.

by Barroso Castro, Carmen [autor.].

Series: Manuales prácticos de marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / B277m.

Programa avanzado de mercadeo módulo 3 / University of California, berkeley.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Berkeley, CA : University of California, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / U58p.

Marketing estratégico / Strategic Management Group.

by Strategic Management Group [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Philadelphia, PA : Strategic Management Group, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S898m.

Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

Acción directa : el mailing y el telefono / Mapcal.

by Mapcal [autor.].

Series: Guías gestión de la pequeña empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297a.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

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