Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.
Material type:
TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1995Description: xvii, 446 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0024182648Subject(s): Mercadeo -- Management | Planificación estratégica | Competencia económicaDDC classification: 658.8
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Biblioteca CESA
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General | 658.8 / S943m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009644 |
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Includes bibliographical references and index.
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