Marketing research / David A. Aaker, V. Kumar, George S Day.

By: Aaker, David A [autor.]Contributor(s): Day, George S | Kumar, V, 1957-Material type: TextTextLanguage: English Publisher: New York : Wiley, 1995Edition: Fifth editionDescription: xvi, 783 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0471552542Subject(s): Diseños de investigación de mercados | Encuestas e investigación | Mercadeo | Investigación de mercadeoDDC classification: 658.83
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Includes bibliographical references and index.

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