Advertising management / Rajeev Batra [y otros].
Material type:
TextLanguage: English Publisher: New Jersey : Prentice Hall, 1995Edition: 5 editionDescription: 754 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0133057151Subject(s): Planificación de los medios de publicidad | Publicidad | Comunicación en mercadeo | Publicidad comercial artística | EME_Ciclo II | EME_Ciclo II_Comunicación estratégicaDDC classification: 659.11
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Libros
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Biblioteca CESA
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General | 659.11 / B334a (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009041 |
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