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		Comunicación : estrategias, técnicas y tácticas en el mercado / Jorge Javier Bonnin. by Bonnin, Jorge Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B718c. Place hold Request article Add to cart (remove)
		Cambios creativos en servicios / James L. Heskett, W. Earl Sasser, Jr., Christopher W. L. Hart ; traducción Ignacio Ma. Martínez de Onate. by Heskett, James L [autor.] \| Martínez de Oñate, Ignacio María [traductor] \| Sasser, Earl, Jr \| Hart, Christopher W. L. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H583c. Place hold Request article Add to cart (remove)
		Cómo contentar clientes disgustados : conserve la calma ante situaciones desagradables / Rebecca L. Morgan ; traductor Julio Galindo. by Morgan, Rebecca L [autor.] \| Galidno, Julio [traductor]. Edition: Editor Nicolás Grepe Philp.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Grupo editorial Iberoamerica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M849c. Place hold Request article Add to cart (remove)
		Más allá del servicio al cliente : cómo conservar la lealtad del cliente para siempre / Richard F. GersonL. Collins ; traductor Héctor GTejera. by Gerson, Richard F [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo editorial Iberoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G382m. Place hold Request article Add to cart (remove)
		Marketing en las empresas de servicios : compita mediante la calidad / Leonard L. Berry, A. Parasuraman ; translator Jorge Cardenas Nannetti. by Berry, Leonard L, 1942- [autor.] \| Parasuraman, A. Series: Desarrollo gerencialEdition: Ed / Armando Bernal M. y Lucrecia Monárez T.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / B534m. Place hold Request article Add to cart (remove)
		Calidad total en los servicios y en la administración pública / Andrés Senlle. by Senlle, Andrés [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.568 / S474c, ... Place hold Request article Add to cart (remove)
		Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. by Desatnick, Robert L [autor.] \| Detzel, Denis H, 1945-. Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m. Place hold Request article Add to cart (remove)

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