Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

By: McDonald, Malcolm [autor.]Contributor(s): Leppard, JohnMaterial type: TextTextLanguage: English Publisher: [Lincolnwood] : NTC Business Books, 1993Description: 168 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844234559; 0844234559Subject(s): Planeación de mercadeo | Publicidad | Mercadeo | Segmentación del mercado | Planificación estratégica | Vendedores y arte de vender -- Dirección y administraciónDDC classification: 658.8
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Includes index.

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