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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m.

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How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Series: The Marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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