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		Estrategias actualizadas de marketing / Marketing Data Ltda. by Marketing Data Ltda [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e. Place hold Request article Add to cart (remove)
		Cambios creativos en servicios / James L. Heskett, W. Earl Sasser, Jr., Christopher W. L. Hart ; traducción Ignacio Ma. Martínez de Onate. by Heskett, James L [autor.] \| Martínez de Oñate, Ignacio María [traductor] \| Sasser, Earl, Jr \| Hart, Christopher W. L. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H583c. Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez Ribes, Lluís de Borja Soler y Patrícia Carvajal Pérez. by Martínez Ribes, Josep Maria [autor.] \| Borja Soler, Lluís de \| Carvajal Pérez, Patrícia. Series: : Eada gestión ; 41Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Gestión 2000 ; 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385f, ... Place hold Request article Add to cart (remove)
		Cómo medir la satisfacción del cliente : desarrollo y utilización de cuestionarios / Bob E. Hayes ; Adelaida Santapau, translator. by Hayes, Bob E. - Santapau, Adelaida [traductor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H417c. Place hold Request article Add to cart (remove)
		Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traduccción de María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld y Susana Pontón Becerril. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Pérez de Lara Choy, María Isabel [traductor .] \| Lozano Hirschfeld, Andrés [traductor .] \| Pontón Becerril, Susana [traductor .]. Edition: 2da edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / Z48m, ... Place hold Request article Add to cart (remove)
		Improvisación estratégica centrada en el cliente : los gerentes deben aprender y lograr hacer nada para estar siempre disponibles / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Jean Claude Bessudo. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Bessudo, Jean Claude. Series: Video kit de capacitación \ Servicio al clienteMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, [1990]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C691i 1990, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Cómo reinventar el cliente : cómo evitar tener malos clientes / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; conferencia, desayuno con el Dr. Eliseo Gil. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Gil, Eliseo. Material type: Sound; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C691c 1995. Place hold Request article Add to cart (remove)
		Smart : lo fundamental y lo más efectivo acerca de los clientes / Ros Jay ; traductor de Gustavo Elías Fonseca. by Jay, Ros [autor.] \| Fonseca, Gustavo Elías [traductor ]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : McGraw-Hill Interamericana S.A., 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / J421s 2000, ... Place hold Request article Add to cart (remove)
		Re-evolución en el servicio : la transformación del servicio al cliente en el siglo XXI / Gabriel Vallejo López . by Vallejo López, Gabriel [autor.]. Edition: 1ra. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Conecta, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / V182r 2018. Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)
		Las 6R del marketing : seis estrategias probadas para rentabilizar su cartera de clientes / Pablo Fernández. by Fernández, Pablo [autor.]. Series: Gerencia MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Carvajal Soluciones Educativas, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F365s 2016. Place hold Request article Add to cart (remove)
		Measuring customer experience : how to develop and execute the most profitable customer experience strategies / Philipp Klaus. by Klaus, Philipp [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Palgrave Macmillan, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / K636m 2015, ... Place hold Request article Add to cart (remove)
		Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés . by Alet i Vilaginés, Josep [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A372m 1994. Place hold Request article Add to cart (remove)
		Construyendo Xperiencias : customer experience, la clave para generar rentabilidad y diferenciación / Rodrigo Fernández de Paredes Alegria. by Fernández de Paredes Alegria, Rodrigo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Exma Editorial, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F363c 2019. Place hold Request article Add to cart (remove)
		The Sage handbook of service-dominant logic / editores Stephen L. Vargo y Robert F. Lusch ; asistente Kaisa Koskela-Huotar. by Vargo, Stephen L, 1945- [editor .] \| Lusch, Robert F [editor .] \| Koskela-Huotar, Kaisa [asistente .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc.; Sage reference, 2019Other title: Service-dominant logic.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / SA129s 2019. Place hold Request article Add to cart (remove)
		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz y Jacquelyn S. Thomas. by Blattberg, Robert C [autor.] \| Getz, Gary \| Thomas, Jacquelyn S. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B644c 2001. Place hold Request article Add to cart (remove)
		Las dos caras del servicio : 34 experiencias que nos recuerdan la importancia de servir / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Conecta, 2020Other title: Las dos caras del servicio : treinta y cuatro experiencias que nos recuerdan la importancia de servir /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / V182d 2020. Place hold Request article Add to cart (remove)

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