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Consumer marketing strategies / Regis McKenna ...[y otros].

by Mckenna, Regis [autor.].

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m.

Marketing / Joel R. Evans ; Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

La comunicación global : cómo construir la imagen de una empresa / Christian Regouby.

by Regouby, Christian [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R343c.

Multicultural marketing : selling to a diverse America / Marlene L Rossman.

by Rossman, Marlene L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8348 / R837m.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Great customer service on the telephone / Kristin Anderson.

by Anderson, Kristi [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Associations, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A549g.

estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars.

by Schnaars, Steven P [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e.

Alcanzando la excelencia mediante el servicio al cliente / John Tschohl, Steve Franzmeier ; traducción Claudio L. Soriano Soriano.

by Tschohl, John [autor.] | Franzmeier, Steve | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / T877a.

Todo el poder al cliente / Karl Albrecht.

by Albrecht, Karl [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Paidós, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341t. Not available: Biblioteca CESA: Lost (1).

La comunicación global : cómo construir la imagen de una empresa / Christian Regouby.

by Regouby, Christian [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Delaware : Addison-Wesley Iberoamericana, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R343co.

Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca.

by Lambin, Jean-Jacques [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m.

Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization.

by Desatnick, Robert L [autor.] | Detzel, Denis H, 1945-.

Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b.

Uno por uno : el marketing del Siglo XXI / Don Peppers.

by Peppers, Don [autor.] | Rogers, Martha [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ...

El senior marketing : vender y comunicar en el mercado de personas mayores de 50 anos / Jean-Paul Tréguer.

by Tréguer, Jean-Paul [autor.].

Series: Creación y Desarrollo EmpresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Marcombo - Boixareu, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784s.

Microeconomía. / Dominick Salvatore ; traductor Julio Coro Pando.

by Salvatore, Dominick [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / S182m.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor].

Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano.

by Band, William A [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c.

Marketing : theory and practice / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

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