Multicultural marketing : selling to a diverse America / Marlene L Rossman.
Material type:
TextLanguage: English Publisher: New York : AMACOM, 1994Description: xi, 178 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0814450717Subject(s): Minorías como consumidores | Mercadeo -- Estados Unidos | Segmentación del mercado -- Estados UnidosDDC classification: 658.8348
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8348 / R837m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101008155 |
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Includes bibliographical references (p. 169\170) and index.
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