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Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina.

by Martí, José [autor.] | Medina Fernández, Agustín [prólogo] | Muänoz, Pablo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ...

Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann.

by Sauermann, Peter [autor.].

Series: Biblioteca de Psicología ; 120Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p.

El comportamiento del consumidor / Hugo Schnake Ayechu.

by Schnake Ayechu, Hugo [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Consumer behavior : buying, having, and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b.

El senior marketing : vender y comunicar en el mercado de personas mayores de 50 anos / Jean-Paul Tréguer.

by Tréguer, Jean-Paul [autor.].

Series: Creación y Desarrollo EmpresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Marcombo - Boixareu, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784s.

Consumer behavior / John C. Mowen, Michael Minor.

by Mowen, John C [autor.] | Minor, Michael, 1950-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c.

Introducción a la microeconomía : comportamientos, intercambio y mercados / Miguel Cuerdo Mir, Ma. Teresa Freire Rubio.

by Cuerdo Mir, Miguel [autor.] | Freire Rubio Maria Teresa.

Series: Colección UniversidadEdition: 2a. edition / Revisada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / C965i.

Comportamiento del consumidor : enfoque América Latina / Rolando Arellano.

by Arellano Cueva, Rolando [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c.

El espíritu del nuevo consumidor : actitudes, comportamientos y preferencias de los e\clientes / Laurie Windham con la colaboración de Ken Orton.

by Windham, Laurie [autor.] | Orton, Ken.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W764e.

Le role de < l'expérience esthétique > dans la perception du produit de luxe et du produit d'art / Bruno Godey, Joelle Lagier.

by Godey, Bruno [autor.] | Lagier, Joelle [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: French Publisher: Rouen, Francia : Ecole Supérieure de Commerce de Rouen, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G582r.

Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros.

by Dubois, Bernard [autor.] | Cisneros Garrido, Guillermo [prólogo] | Le-Buisson, Varrieres- [prólogo] | Otero, Andrés [editor] | Rovira Celma, Alex, 1969-.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c.

Consuming behavior / John Desmond.

by Desmond, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D464c.

Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; prólogo de Mario Martínez Tercero.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario | Molero Ayala, Víctor Manuel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / R621c, ...

Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Historias fabulosas del marketing / Ignacio Soret lol Santos ; ilustraciones por Laura Soret Madolell.

by Soret lol Santos, Ignacio [autor.] | Soret Madolell, Laura [ilustrador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Escuela Superior de Gestión Comercial y Marketing, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S713h.

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