Your search returned 32 results.

Sort
Results
Dirección de productos : selección de textos / Maynard Phelps ; traducción de Ricardo Vinós Cruz-López.

by Phelps, Maynard [autor.].

Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : American Marketing Association, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / P539d.

Mercadotecnia : análisis, planeación y control / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Estrategias para el desarrollo de nuevos productos / Frederick D. Buggie ; translator de Jaime Prado.

by Buggie, Frederick D [autor.] | Prado, Jaime [traductor].

Series: Serie Norma de Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / B931e.

Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler; traducción Andres Ma. Mateo.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Sharpening the marketing edge / Regis McKenna ...[y otros].

by Genius Products, Inc [autor.] | Mckenna, Regis | O'hara, Meghan | Moore, Michael, 1954 | Dog Eat Dog Films | Weinstein Company.

Series: A Harvard Business Review PaperbackEdition: Widescreen.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S532s.

The new products workshop : hands\on tools for developing winners / Barry Feig.

by Feig, Barry [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n.

Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal.

by Rosenthal, Stephen R [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler, Wendy I. Kloter.

by Kotler, Neil G, 1941- [autor.] | Kotler, Philip | Kotler, Wendy I, 1947-.

Edition: Second. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Jossey-Bass, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K874m 2008.

Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas.

by Plazas Rojas, Fabio [autor.] | Aragón Marina, Inmaculada.

Series: MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i.

Marketing news / 360 Media Ltda.

by 360 Media Ltda.

Material type: Continuing resource Continuing resource; Type of continuing resource: periodical Language: español Publisher: Bogota : 360 Media Ltda., 2005-2017Availability: Items available for loan: Biblioteca CESA (62)Call number: 658, ... Not available: Biblioteca CESA: Damaged (3). Biblioteca CESA: Lost (13).

Pages
Hola