Consumer culture theory / Editor Russell W. Belk, John F. Sherry.

Incluye referencias bibliográficas.

Theory/Agency ; Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy ; Working to Consume the Model Life: Consumer Agency under Scarcity ; The Material-Semiotics of Consumption OR Where (and What) Are The Objects In Consumer Culture Theory? ; Service-Dominat Logic and COnsumer Culture Theory: Natural Allies in an Emerging Parafigm ; Postmodern Consumption and the High-Fidelity Audio Microculture ; Glocal Rock Festivals as Mirrors Into the Future of Culture(s) ; Comedy of the Commons: Nomadic Spirituality and the Burning Man Festival ; Consuming the Dead: Waiting for Blessings in a Javanese Cemetery ; Consumption and Class During and After State Socialism ; Happiness, Consumption, and Being ; Suddenly Melungeon! Reconstructing Consumer Identity Across the Color Line ; Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage ; Culture and Co-Creation: Exploring Consumers Inspirations and Aspirations for Writing and Posting On-Line Fan Fiction ; Multiracial Identity and Art Consumption ; Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions ; How Brand Collecting Shapes Consumers Brand Meanings ; Living for Ethics: Responsible Consumption in Everyday Life ; You are Getting Sleepy ; SFO ; Philosophers Thwart Bag ; On the Circle of Consumption.

Basándose en una amplia gama de contextos de investigación que van desde la recopilación de marcas, la globalización de alimentos en la India y el consumo de arte hasta los festivales de rock, las exposiciones caninas y la ficción de fanáticos, este volumen sugiere tanto la amplitud como la profundidad que abarca la Teoría de la Cultura del Consumidor (CCT). CCT es un enfoque interpretativo específico para comprender el comportamiento del consumidor que se ha cristalizado en los últimos años a partir de un flujo de investigación en evolución realizado durante las últimas décadas. Estos capítulos presentan investigaciones de vanguardia sobre CCT y son un subconjunto del trabajo presentado en la primera Conferencia de CCT.