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		Elementos de mercadotecnia / Paul D. Converse, [y otros]. by Converse, Paul D. - Huegy, Harvey W [coautor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Herrero Hermanos Sucesores, 1965Availability: Not available: Biblioteca CESA: Damaged (1). Request article Add to cart (remove)
		Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina. by Martí, José [autor.] \| Medina Fernández, Agustín [prólogo] \| Muänoz, Pablo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ... Place hold Request article Add to cart (remove)
		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		La siguiente evolución del marketing : conéctese con sus clientes mediante el marketing con significado / Bob Gilbreath ; traducción de María del Carmen Chávez García. by Gilbreath, Bob [autor] \| Chávez García, María Del Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G466s, ... Place hold Request article Add to cart (remove)
		Mercadotecnia, un análisis contemporáneo / traducido por, Jesús Soto Olivares. by Soto Olivares, Jesús [traductor]. Edition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Continental, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989m. Place hold Request article Add to cart (remove)
		Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando. by Pride, William M [autor.] \| Coro Pando, Julio [traductor] \| Ferrell, O.C [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m. Place hold Request article Add to cart (remove)
		El arte de vender : como vencer la resistencia del comprador / Albert Goldstein ; traducción José Rovira Sánchez. by Goldstein, Albert [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / G624a. Place hold Request article Add to cart (remove)
		Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann. by Sauermann, Peter [autor.]. Series: Biblioteca de Psicología ; 120Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p. Place hold Request article Add to cart (remove)
		Cómo ganar (y conservar) la ventaja competitiva en los negocios / William E. Rothschild ; traducción Roberto Haas García ; revisión técnica Jorge Rodríguez y Rodríguez. by Rothschild, William E [autor.] \| Haas García, Roberto Andrés [traductor] \| Rodríguez y Rodríguez, Jorge. Series: AdministraciónMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / R839c. Place hold Request article Add to cart (remove)
		El comportamiento del consumidor / Hugo Schnake Ayechu. by Schnake Ayechu, Hugo [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c. Place hold Request article Add to cart (remove)
		Marketing update, 1989/90 : readings from the business press / [edited by] Robert F Hoel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H694m. Place hold Request article Add to cart (remove)
		Primero estoy yo : el mensaje que sus clientes le transmiten a usted... / Linda Silverman Goldzimer ; con la colaboración de Gregory L. Beckmann ; traducción de Adriana de Hassan. by Silverman Goldzimer, Linda [autor.] \| Hassan, Adriana de [traductor]. Series: Desarrollo gerencialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S587p. Place hold Request article Add to cart (remove)
		Estrategias actualizadas de marketing / Marketing Data Ltda. by Marketing Data Ltda [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		Conceptos modernos de administracion de compras / Alberto Montoya Palacio. by Montoya Palacio, Alberto, 1951- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellín : Talleres Gráficos de XYZ, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.72 / M798c. Place hold Request article Add to cart (remove)
		Marketing Magnético : La estrategia definitiva para atraer y conservar clientes / John R. Graham. by Graham, John R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G739m. Place hold Request article Add to cart (remove)
		Cómo conservar su clientela / Robert L. Desatnick ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. by Desatnick, Robert L [autor.] \| Calado Noguera, Eduardo [traductor] \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441c. Place hold Request article Add to cart (remove)
		Cómo contentar clientes disgustados : conserve la calma ante situaciones desagradables / Rebecca L. Morgan ; traductor Julio Galindo. by Morgan, Rebecca L [autor.] \| Galidno, Julio [traductor]. Edition: Editor Nicolás Grepe Philp.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Grupo editorial Iberoamerica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M849c. Place hold Request article Add to cart (remove)
		Más allá del servicio al cliente : cómo conservar la lealtad del cliente para siempre / Richard F. GersonL. Collins ; traductor Héctor GTejera. by Gerson, Richard F [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo editorial Iberoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G382m. Place hold Request article Add to cart (remove)

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