Consumer behaviour in sport and events : marketing action / Daniel C Funk.
Material type:
TextLanguage: English Series: Sports marketing seriesPublisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Description: xvii, 247 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780750686662Subject(s): Consumidores -- Aspectos sicológicos | Deportes -- Mercadeo | Mercadeo | Comportamiento del consumidor | Comportamiento del consumidor -- Deportes | Servicio al cliente | Investigación de mercadeo -- DeportesDDC classification: 658.834 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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General | 658.834 / F982c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101020403 |
Incluye referencias bibliográficas e índice.
Introduction to sport and event consumer behaviour \\ Sport and event consumer motivation \\ Consumer decision\making in sport and events \\ Marketing action for sport and events \\ Consumer awareness of sport and events \\ Consumer attraction to sport and events \\ Consumer attachment to sport and events \\ Consumer allegiance to sport and events \\ Constraints to sport and event consumption \\ Administrative services \\ Facilities and support services \\ Special events and services.
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