Consumer marketing strategies / Regis McKenna ...[y otros].
Material type:
TextLanguage: English Series: A Harvard Business Review PaperbackPublisher: Boston, MA : Harvard Business School Press, 1991Description: vii, 176 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0875842836Subject(s): Consumidores | Consumidores -- Ensayos, conferencias, etc | Planeación de mercadeo | Mercadeo | Mercadeo -- Ensayos, conferencias, etc | Mercadeo de servicios | Planificación del mercadeo -- Ensayos, conferencias, etcDDC classification: 658.8
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