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		Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. by Desatnick, Robert L [autor.] \| Detzel, Denis H, 1945-. Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m. Place hold Request article Add to cart (remove)
		Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b. Place hold Request article Add to cart (remove)
		Uno por uno : el marketing del Siglo XXI / Don Peppers. by Peppers, Don [autor.] \| Rogers, Martha [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ... Place hold Request article Add to cart (remove)
		El senior marketing : vender y comunicar en el mercado de personas mayores de 50 anos / Jean-Paul Tréguer. by Tréguer, Jean-Paul [autor.]. Series: Creación y Desarrollo EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Marcombo - Boixareu, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784s. Place hold Request article Add to cart (remove)
		Winning the service game / Benjamin Schneider, David E Bowen. by Schneider, Benjamin, 1938- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S359w. Place hold Request article Add to cart (remove)
		Production and operations management : strategic and tactical decisions / Jay Heizer, Barry Render. by Heizer, Jay [autor.] \| Render, Barry [coautor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H465p. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español Lino Santacruz con la colaboración de Enrique Bigné Alcaniz. by Hawkins, Del I [autor.] \| Best, Roger J \| Bigné Alcañiz, J Enrique \| Coney, Kenneth A \| Santacruz, Lino [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H393c. Place hold Request article Add to cart (remove)
		Microeconomía. / Dominick Salvatore ; traductor Julio Coro Pando. by Salvatore, Dominick [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / S182m. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip [autor]. Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano. by Band, William A [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c. Place hold Request article Add to cart (remove)
		La Integracion cliente\empresa : Las 5 mejores estrategias para lograr el exito en los negocios a traves de sus clientes / Richard Whiteley. by Whiteley, Richard [autor.] \| Hessan, Diane \| Ibarra Colado, Patricia. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W594i. Place hold Request article Add to cart (remove)
		Understanding the consumer : a psichological approach / David A. Statt. by Statt, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S797u. Place hold Request article Add to cart (remove)
		Marketing : theory and practice / Michael J. Baker. by Baker, Michael J [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Direccion de producción : decisiones tácticas / Jay Hezer, Barry Render ; traducción Esperanza Barenys de Lacha ; revisión técnica José Luis Martínez Parra. by Heizer, Jay [autor.] \| Barenys de Lacha, Esperanza [traductor] \| Martínez Parra, José Luis \| Render, Barry. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H465d. Place hold Request article Add to cart (remove)
		Consumer behavior / John C. Mowen, Michael Minor. by Mowen, John C [autor.] \| Minor, Michael, 1950-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c. Place hold Request article Add to cart (remove)
		Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. by Wayland, Robert E. (Robert Edwin), 1946- [autor.] \| Cole, Paul M. (Paul Michael), 1958-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy. by Mccarthy, Dennis G [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l. Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans, Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E924m. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas. by Alonso Rivas, Javier [autor.]. Series: Colección UniversidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c. Place hold Request article Add to cart (remove)

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