Sport marketing / Bernard J. Mullin, Stephen Hardy, William A Sutton.
Material type:
TextLanguage: English Publisher: Champaign, IL : Human Kinetics, 2007Edition: Third editionDescription: xii, 539 páginas : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0736060529; 0736060529; 9780736060523; 99780736060523Subject(s): Consumidores -- Aspectos sicológicos | Deportes -- Marketing | Deportes -- Mercadeo | Mercadeo | Comportamiento del consumidor -- Deportes | Servicio al cliente | Investigación de mercadeo -- DeportesDDC classification: 658.834 Online resources: Table of contents only
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Biblioteca CESA
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Includes bibliographical references (p. 501\522) and index.
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